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* I mean "pervert" in a kind and kindred way, of course.
small minds, like small people, are cheaper to feed
and easier to fit into overhead compartments in airplanes
(4) Why does anyone produce racist images in consumer media messages? The answer to that is simple: they’re paid to do so. Now, the workers who create racist messages might or might not “believe in” the messages, but from the standpoint of capitalist production, their belief is not relevant. Only the valorization of capital advanced by the capitalist in the form of profit is relevant. From the standpoint of the capitalist, the content of the message is irrelevant as long as it is saleable and profitable. Those messages that generate more profit will be reproduced again and again as long as they are profitable. Whether this produces or reproduces a culture that suffers violence, hatred, fear, and dysfunction is also not relevant to the capitalist, except in so far as those sufferings can be treated as needs for which consumer objects can be produced for a profit.
It is important to emphasize that this does not explain
the origin of racism (or of language). But I’m not sure discovering the origin of
racism is important for dealing with racism. I am sure that dealing with racism will require dealing with profiteering from it.
And not to be gloomy and doomy about it, but the
catastrophic end of capitalism doesn’t necessarily lead to communism. It could
just be catastrophe.
At great risk of self-poopifying, I would like to call attention to what I think is a sure sign of the decadence and depravity of consumer culture in our day and age—the cynical, meaning-destroying, emptying contextless repetition of iconic images. I hope to do more than complain, but to sketch an analysis of this capitalist spectacle.
Marilyn Monroe has been dead longer than I’ve been alive, and her image has continued, zombie-like, to roam among us. The image “Marilyn” is a reference without meaning, an icon of sex appeal that is by now rendered totally sexless. It merely indicates when and where one is supposed to respond according to an overdetermined habit of “belief.” That is, as a normal subject, the image “Marilyn” cues you to associate “sexuality” with some object. It operates like a sticky note, if you’ll pardon the expression, that labels an otherwise inert object with the message that you are supposed to believe is sexually charged and obtainable by purchase, contrary to all reality. “Marilyn” is obscene and prurient, an image of sexual death that normalizes the necrophilia of consuming behavior.
Furthermore, I am convinced that normal subjects know this and are capable of appropriate shame about it. As in the case of all our cultural addictions to obscenities, we consume “Marilyn” in guilt, and that guilt provides the excuse for continuing to use, continuing to consume.
In some ways a more curious case is the iconography of the film The Wizard of Oz. Reconfigured as it is here, as imagery in a computer game that functions as a non-gambling form of gambling, it means nothing. It does not actually refer to The Wizard of Oz—not to the film, not to the plot or characters in the film, not to the actors in the film. The “ruby slippers” are only the icon, without reference.
We generally expect cultural signifiers to signify, even if all they signify is the universal command to consume. As part of an advertisement for a game whose primary purpose is to expose users to more advertisement, these signifiers can barely be said to add value as a brand for consuming. These icons simply float, purposelessly and meaninglessly, in a nebula in which all images are juxtaposed without interacting or reacting. It is degree-zero of communication, as Baudrillard put it: the staging of an image that is a non-image because it is not an image of anything. Baudrillard called this the hyper-real, but this is because he was nostalgic for meaning, and such images can only appear as hyper-real in reference to a reality that they deny or destroy. They are hypo-real and hypo-realizing for experience. They defy any attempt to compose meaning.
What does it mean for us, or about us, that we spend so much time among these sepulchral artifacts?
To the extent that any of
this is true, education as it is currently formulated can not benefit anyone.
The only form of education that could, would be a thoroughly critical
education, aiming not to contribute to the prevailing social order but to bring
about its destruction. This critical education could not promise any individual
a better life, because the destruction needed will be costly and painful, and
the conclusion of the revolutionary period is in an unknowably distant future.
Critical education could not promise any kind of advance in the power or wealth
of individuals—on the contrary, it would lead them to be ill-suited to the
labor routines and compliance demanded by every workplace. Critical education
could promise pain and suffering. It could promise exposure to forms of
thinking that are unrecognizable in bourgeois culture. It could promise
exposure to severe disciplinary tactics and state violence.
This seems like a contradiction, to some of us. The tenure-track faculty surely ought to be our natural allies. We do the same work, in the same institutions, with the same students. We share commitments to our fields of knowledge and to the social good of higher education.
Obviously, tenure-track faculty are benefited by the current institutional system. For many in the tenure-track, the current arrangement appears to be merit-based, rewarding the deserving and leaving the undeserving to their fate. I am not interested in that here, so I will simply assert that it is untrue, and that the faculty who believe this are wrong about their own merit, their merit relative to the contingent faculty, and the notion that the current system is merit-based.
It is more interesting to consider the tenure-track faculty who acknowledge that the current system is unfair to contingent faculty, is arbitrary to some degree in its distribution of rewards, and yet do not support contingent faculty activism or the usual institutional reforms contingent faculty advocate. I sometimes imagine that they view us as the monstrous creatures of evil genius, or as ghosts haunting them as a reminder of how fickle even their fates are. Few tenure-track faculty quietists would recognize themselves in my gothic fancies, I’m sure. They would explain their inaction with a wan smile and the admission that they are too busy with their own work and their own institutional struggles.
In fact, whether or not I’ve diagnosed their unconscious motivations, they typically are too busy. Most of the contingent faculty are too busy, as well—though more often with driving to another campus to teach two more classes, or to another job, to make ends meet.
Now let me see if I can recapitulate this. The primary goals of mainstream contingent faculty activists are to gain very much or all of what tenure-track faculty currently have in compensation, job security, and self-determination and professional status. What protects those privileges of tenure-track faculty right now? If I’m not mistaken, it is the current institutional system of power and distribution—the very same system of power and distribution to which mainstream contingent faculty activists want access. If this system is what guarantees unfairness, why should the goal be inclusion in it?
So it goes in reformism. (Cf. the same-sex marriage “rights” “victory” that has provided same-sex couples access to the discriminatory institution of state-sanctioned marriage. If marriage were not used as a way to discriminate regarding access to healthcare, survivor’s benefits, and access to other social goods—that is, if marriage were not an administrative means for allocating social goods to certain categories of approved-of lives—this would be a completely empty “victory.” As it stands, it’s certainly Pyrrhic.)
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* "Contingent faculty" is a misnomer, one of many, for the faculty who work off the tenure track. It delights me that there is no proper name for us. "Contingent" is technically untrue in my case, under our Collective Bargaining Agreement, and is also vague. "Adjunct" is inappropriate and derogatory: non-tenure-track faculty are around 75% of college faculty in the US, and more than 50% are part-time employees at one or more institutions, so there is nothing "adjunct" (ancillary, additive, inessential) about our work. "Precarious" (a term more often used in Mexico and Québec) is nice. I like the little bit of homophony of "tenuous track," which I claim to have coined in around 2008 or so. My three-year appointments all contain the word "terminal," so we could be called the "terminal faculty."
In any case, although it is not a proper name for us, it is in common usage as an alternative to the obnoxious term "adjunct," so I'll adopt it here.